If you want jewelry that gets stared at, you can't afford to overlook anything - Simon G.

When it comes to making beautiful jewelry, no detail is too small to be ignored.
So we don't.

It all starts with the first sketch. That's followed by dozens of others until a design is approved. From there, we make a CAD model to see the piece in 3D. In this phase, endless hours are spent reviewing every aspect, from the stones to the settings, until everyone agrees it's right.

And that's just the beginning. As the piece goes from drawing to reality, we maintain ten quality control stations, one after each phase of manufacturing. Simon alloys his own metals, working in 18k platinum and palladium or platinum and iridium. This gives pieces greater durability and longevity, and is ideal for the complicated beadwork, filigree and engraving that acheives our signature look. If he's working in white gold, Simon also alloys it with palladium, which minimizes the allergy to white gold and helps it to stay white longer.

All micro-set diamonds are hand set, and then inspected by an experienced artisan using a microscope. This ensures that they reflect light brilliantly, and that no one has to worry about losing a single stone. We even have specialists, as some diamond-setters only work on the pavé settings, others on the channel-settings, and still others on the prongs.

After all this is done, a piece still makes one more trip through quality control and hand-machine polishing before it can be worn. This may seem a little lengthy, but as we see it, making an heirloom takes a little bit longer than just making jewelry.